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Welcome to Barry J. Hough Sr

Retired but Never Idle

"Promoting Jamaica Through Digital Strategy and Heart"

Though officially retired and now living in the U.S., my dedication to promoting Jamaica’s tourism, culture, and entrepreneurial spirit remains stronger than ever. My work today is powered by purpose and decades of digital expertise.

Through the publication of 12 Jamaican Travel Guides, the Jamaican Business & Tourism Directory, and management of 92 active Facebook Groups and Pages, I continue to spotlight Jamaica’s vibrant destinations, small businesses, and authentic experiences. These platforms reach thousands of travelers and Jamaicans at home and abroad, keeping the island front and center in the digital conversation.

Since 1994, I’ve worked as a strategic Internet Hospitality & Tourism Marketing Consultant, starting in the state of Maine and eventually working with Jamaica’s tourism sector, from hotels and guesthouses to tour operators and restaurants build and grow their online presence. With over 30 years of experience, I’ve seen firsthand how smart digital marketing can transform local businesses and attract global attention.

My services have supported:

  • Hotels, Resorts, and B&Bs looking to increase direct bookings.
  • Taxi and Tour Operators wanting a stronger online presence.
  • Restaurants and Attractions aiming to boost visibility.
  • Tourism Associations seeking outreach and impact.
  • Chambers of Commerce and local enterprises needing cohesive digital strategies.

The consulting work I’ve done specialized in:

  • Responsive Website Design & Publishing – Making sure businesses look professional and function flawlessly across devices.
  • Content Evaluation & Creation – Sharpening messages to speak directly to the target audience.
  • Search Engine Optimization – Getting clients found on Google, Yahoo, and Bing.
  • Social Media Marketing & Ads – Turning passive pages into active engagement platforms that convert followers into customers.

Retirement hasn’t slowed me down, it’s given me time to focus on what matters most: promoting the country I love and empowering the people behind its tourism economy. Through modern tools and digital platforms, I’m helping ensure that Jamaica isn’t just visited—it’s experienced, celebrated, and remembered.

Jamaica is open to the world. I like to help make sure the world sees it.

Jamaican Buiness & Tourism Directory